Copywriting for Recruiters: 4 Ways to Attract More Candidates

Believe it or not, recruitment and copywriting go together like cheese and crackers. Fundamentally, they both aim to sell something to an audience through communications and creating an experience. Marketing sells products and services to consumers while recruiting is trying to sell a role to a candidate. However, asking a recruiter to grasp the art […]

The Millennial Takeover: How the Generation is Shaking up the Workplace By 2025, more Millennials than Boomers will be in leadership positions across all industries.

Millennials, or members of Generation Y (also known as Gen Y) were born between 1982 and 2000, according to the U.S. Census Bureau. The Census Bureau estimates that there are 83.1 million millennials in the U.S., and the Pew Research Center found that millennials surpassed baby boomers (boomers) to become the largest living generation in […]

NAAEI Apartment Jobs Snapshot October 2021 As originally reported by the NAA in NAAHQ.org

In October’s edition of NAAEI’s Apartment Jobs Snapshot, over 13,300 apartment jobs were available, accounting for 36.3 percent of the broader real estate sector. Raleigh, Virginia Beach, Seattle, Columbus, OH and Denver had the highest share of apartment job openings. This month’s edition highlights property managers/community managers, with market salaries in the 90th percentile reaching […]

NAAEI Apartment Jobs Snapshot Q3 2021 As originally reported by the NAA in NAAHQ.org

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Robust leasing activity during Q3 2021 yielded strong demand for skilled professionals. In this edition of NAAEI’s Apartment Jobs Snapshot, job openings in the multifamily sector comprised nearly 38.0% of positions available in the real estate sector, surpassing the 5-year average of 35.6%. Property management professionals were the most sought after during the quarter. Maintenance […]

The Great Resignation Is Accelerating A lasting effect of this pandemic will be a revolution in worker expectations. By Derek Thompson, as originally published in "The Atlantic"

I first noticed that something weird was happening this past spring. In April, the number of workers who quit their job in a single month broke an all-time U.S. record. Economists called it the “Great Resignation.” But America’s quittin’ spirit was just getting started. In July, even more people left their job. In August, quitters […]

Apartment Jobs Snapshot August 2021 As originally reported by NAAHQ.org

In August’s edition of NAAEI’s Apartment Jobs Snapshot, nearly 13,000 positions were available in the multifamily sector. Markets with the highest concentration of job postings included Virginia Beach, San Antonio, Portland, Nashville and Seattle. This month’s spotlight highlights Leasing Consultants. The demand for these positions was twice the national average in Houston, Austin, Virginia Beach, […]

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